Puredistance SHEIDUNA. The perfect
marriage between Sensuality and Style. Interview with Jan Ewoud Vos and Cécile
Zarokian.
1. Why did you decide for oriental
genre in Sheiduna?
Jan Ewoud: We like to have a range of perfumes, that are
all different an oriental was missing in our collection, so we should have an oriental
and at the same time all our perfumes should have the same base - the same DNA
of Puredistance, so I told Cécile, if you create something, people should
not have the feeling that they are walking souk.
Me: Souk?
Jan Ewoud: Yes. Souk is the market place if you go to middle
east, where the smell is very strong and the smell is everywhere, so in
Puredistance we don’t want to be everywhere so it should be kind of an elegant
oriental and like cross over between Parisian elegance and the mystery and
sensuality of the middle east. And I approached Cécile, because she has
good reputation, a good name, but also she is fully independent, she lives in
Paris, she is French. If I am looking in her eyes, she is from Armenian descent,
that’s something exotic, that’s something special, so I thought she could
be the right person to understand this concept.
